Transform Your Church’s Story: How to Engage Donors Effectively

Hey There,

Every church has a unique story to tell—the mission, the challenges, the triumphs. But what if I told you that the way you engage with your donors can transform the quality of those stories forever?

This is where our 1,4,12,12 framework comes into play. Designed to capture individual giving moments at various touchpoints, this method ensures that every donor feels recognized throughout their journey, enabling you to build cherished relationships.

Here's how it works:

1st Gift: Familiar. On the 1st gift you are becoming familiar with your donor. Express your gratitude with a personal touch right after they give.

4th Gift: Friends. On 4th time giving your donor is letting you know they are a part of your church. This is the perfect opportunity to make sure they are fully connected.

12th Gift: Family. On the 12th gift your donor is family, celebrate all the great things you have done together AND most importantly - promote recurring giving.

12 Weeks: Lastly, ensure that you are reaching out at least once every twelve weeks, connecting them with the ongoing impact of their generosity.

By implementing this tailored approach, you not only enhance the donor's experience but also inspire a deeper commitment to your mission.

Picture a scenario where donors—previously feeling disconnected—are now excited and engaged, fueling the heart of your church. The alternative? Donors feeling unappreciated and drifting away, taking their support with them.

Copper Nelms

CEO of For Church Agency